The dedication to quality is a hallmark of every generation at McDaniel Saddlery, whose slogan is “We make the best, and repair the rest.” Preston McDaniel learned the craft from his father, John, a master saddle maker who specialized in repairing saddles for cowboys in the Texas Panhandle in the 1920s. “My daddy said, ‘First you need to build the saddle to fit the horse. If he’s not comfortable, he’s not gonna work for you,'” Preston recalls. “Then you build it to fit the rider and to last, and you put a lifetime guarantee on it.”
Preston constructed his first saddle in 1965, and has seen business grow steadily. These days, there’s a six-month backlog of orders for the family’s handcrafted saddles. When his health allows, the elder McDaniel works alongside his grandson, crafting leather accessories. “It’s been a blessing,” says Preston of the family business. “A man puts in all his life doing something, then his family gets interested in it.”
His son Ron couldn’t agree more. “One of the biggest joys for me in this whole operation is working with my family,” he says. These days Ron leaves most of the saddle making to the younger generation, and instead focuses on assisting customers and bookkeeping. “I don’t look at myself as a salesman,” Ron says. “I just show people our saddles and explain to customers how they are built. I believe the more a person knows about saddles, the more they’re going to want one of ours.”